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Pay By Results SEO (Risk and Reward)
I've done a lot of Search Engine Optimisation (SEO) for a lot of businesses in the past, but I rarely know the specific ins and outs of the business that I do the SEO for; I obviously understand the basics – I understand what they are selling and how they prefer to sell it, I understand the market they...
Link Building is NOT Dead!
I recently read a short blog post about how Link Build is supposed to be dead (in fact illegal!), but that Google's Eric Enge it's been suggested that "webmasters to change their thinking about how they build links", in fact it was suggested that "[webmasters] need to reverse their process and should...
PPC: bid for the right position
This tip isn't the most obvious for lots of Google AdWords users
so I thought I would pass it on as it could a) save you money, b) get you an
improved CTR and c) get an improved conversion rate.
Let me start my...
What can your website learn from Social Media?
Social Media is the internet success story, we all engage with it in some way shape or form, we love the social channels that we have signed up to, they keep us coming back several times a day; but what exactly attracts us to these sites, and what can we learn from them that we can implement in our...
Search Remains First, Social Second For How People Find Websites
In an interesting report by Forrester Research they highlight that the majority of consumers still find websites through natural search (Google, Bing etc) rather than through Social Media (Twitter, Facebook etc); which to those of us that have been around search, SEO and Social Media for more years...
Panda and Penguin updates from Google
Lets first of all remember that Google simply loves sites that users
love, they want us all to create sites that people love to share with their
friends, post of social media sites, bookmark and come back to time and time
again, so over the coming months Google is planning a number of updates to it
Panda...
Optimising Your AdWord Ads
I’m not going to teach you to suck eggs, but let’s get some
basics out of the way.
You have the following to play with:
Headline – 25 characters
Description Line 1 – 35 characters
Description Line 2 – 35 characters
Display URL – 35 characters
Destination URL – 1024 characters
Headline
This...
