In an interesting report by Forrester Research they highlight that the majority of consumers still find websites through natural search (Google, Bing etc) rather than through Social Media (Twitter, Facebook etc); which to those of us that have been around search, SEO and Social Media for more years...
Panda and Penguin updates from Google
Lets first of all remember that Google simply loves sites that users
love, they want us all to create sites that people love to share with their
friends, post of social media sites, bookmark and come back to time and time
again, so over the coming months Google is planning a number of updates to it
Panda...
Optimising Your AdWord Ads
I’m not going to teach you to suck eggs, but let’s get some
basics out of the way.
You have the following to play with:
Headline – 25 characters
Description Line 1 – 35 characters
Description Line 2 – 35 characters
Display URL – 35 characters
Destination URL – 1024 characters
Headline
This...
10 Common Business Website Mistakes
I've managed many different website projects and now feel that it's time to show the 10 most common business website mistakes out there.
1. Using A Brochure Design
Numerous businesses basically take their print brochure and turn it into a website. A website isn't a print medium; websites...
Google AdWords Quality Score
Google uses an algorithm to decide an ads Quality Score, the
higher your Quality Score the more your ad will be shown and the cheaper each
click will be!
Whilst the exact working out of the scoring system is a big
Google secret we can confidently say that the main elements that decide the
Quality...
Eight Hour Marketing Plan™
Develop a basic Marketing Plan in only 8 hours with the 8 Hour Marketing Plan™
I first published my eight hour marketing plan in 2000 when I worked with a number of online businesses to try to get them to understand how easy it was to develop a simple plan. This is a little out of date now and...
Real Basic SEO Tips
10 very basic SEO tips for you today ....
Understand what a user might type into a search engine to find your products/services - these are your keywords/keyphrases.
ALWAYS use ALT & TITLE TAGS on everything - ensure that your keywords are in these tags.
NEVER have a link that reads "click here"...
Elements of a Marketing Plan
I just wanted to publish this really quick Marketing Plan template for you all.1. Executive SummaryWrite 2-3 paragraphs that just explain the document that the reader is about to read. I would suggest that your write one paragraph on what business you are in, one on your target markets/customers and...
