Reviews on Google could have a small (and positive) impact on your search engine rankings, but more importantly they allow potential customers to see what a great service you offer, which will help drive traffic to your website and aid conversions.
We all trust what other people say about businesses...
How to rank for RankBrain
Launched in early 2015, RankBrain is Google’s machine learning technology, it uses artificial intelligence to help Google understand exactly what you want to find with your search and delivers you highly relevant search results.
So how do you rank for RankBrain?
Actually the answer is rather simple...
Data or Creativity?
Had an interesting chat with an old colleague of mine the
other day who came through the old school marketing ranks (to be fair, so did
I), he spent a lot of time in a senior data role in a telecoms company we both worked
for; and he has kept the strong ethos that marketing should be strongly
data-led...
From Just One Pound
Going off at a slight tangent this post, but at a recent networking event I became interested in the scalability of businesses and in particular how businesses can start from nothing and grow into huge financial concerns.
I...
Volkswagen cannot possibly survive the emissions scandal unscathed
The emissions scandal surrounding the battered car
manufacturer, Volkswagen, will hit such heights that the brand will be unlikely
to survive as it is today, it will have to change.
It’s been about ten days now since the use of a “defeat
device” by VW to cheat emissions tests around the work surfaced,...
Link Building in 2015
Links, the lifeblood of websites, without these your website will not not highly on search engines, if you can't be found on search engines then you'll not get the visitors your business desperately needs.
Link building is fraught with difficulty, recent Google updates mean that if you get links from...
Web Design tips to make your life incredibly easy
Learn from the best. Leading web design experts reveal the secrets of the trade, these are now yours to learn, follow, implement and win.Every great web designer has a true secret or two that they use time and time again to provide the best service for their clients, this insider knowledge is vital...
Digital Marketing Predications for 2015!
The life of a busy digital marketer is a varied one, and knowing where to put your marketing effort is an important factor, but where should you plan to put those efforts?
Everything is changing - and will continue to do so - remember that the only constant is change.
Technology, business...
