When Google entered the search engine market back in the 90’s they changed the game.
Before Google all you needed to do was stuff your web site full of keywords and as long as you had more keywords stuffed than anyone else you appeared at the top of the rankings for that particular ‘stuffed’ term.
Since...
The new Lead Generation Content Strategy
If you are responsible for sales or lead generation then you
will no doubt be familiar with the classic sales funnel.
Traffic or Leads are basically thrown in at the top of the
funnel and due your magnificent sales...
Inbound Marketing: The SECRETS
Actually, there was a small mistake in the subject of this blog, because there isn't really a secret in great inbound marketing – other than ensuring the right people see your content at the right time!
Inbound marketing is all about your prospects finding you, which means that it’s important that...
Keyword Stuffing
A huge mistake made by marketers, business owners and bloggers every day is the practice of stuffing irrelevant keywords (keyword stuffing) into web pages and articles in an attempt to dominate Google search for particular search terms.
You need to know that Google’ has grown very wise to this practice,...
So what does Search Engine Optimisation (SEO) give you?
SEO utilises modern search engines (such as Google, Yahoo!, and Bing etc) to increase the visibility of your website or individual web page which in turn ensures that your potential customers find your website rather than your competitors when they are searching for a solution you provide.
Typically...
Don’t forget your keywords in your Social Media
Most webmasters and (hopefully) all internet marketers know the importance of properly understanding keywords for website ranking, but that nugget of knowledge seems to be forgotten when thinking about and posting on social media channels.But the keywords are king rule is as equally important in...
3 minutes to a better website
There are a couple of things that websites MUST DO.
Visitors MUST be able to understand instantly what products/services you provide.
Visitors MUST be able to find products or services to buy from you.
Visitors MUST be able to understand your value proposition
MINUTE 1:
Choose a...
Old skool SEO still works
Matt Cutts and the team at Google have had a lot of press lately about how SEO should be done; a lot of people took some of Matts comments the wrong way and seemed to suddenly stop wanting to do any old school SEO in fear that Google would find out and deindex their website or pages.
Matt was only...
