The NEW Social Media Strategy - how to get rankings from your social channels

During the last quarter of 2013 I started to change my view on Social Media and the benefits from it to search engine ranking; tests that I was undertaking didn’t really give any credence (improved ranking) to the fact that Google love it when you post and engage with people of social media. Sometimes...

Improving your Google+ posts

Text based Google+ posts can be dull, and many users seem to have difficultly in making them look exciting! Simply changing the font throughout a post can add to the the impact of them and make people read your post rather than someone else's post. So how do you get your text to include bold, italic...

Twitter doesn’t use Twitter and Facebook social signals to rank pages

Matt Cutts (Google's head of search spam) yesterday explained this in a video (see below) that whilst the Google algorithm doesn’t treat social sites any differently to aid (or otherwise) webpage ranking, where they can they do still crawl and index the page like they do for any other website. What...

SEO: What to expect in 2014

Improved Webmaster CommunicationsFirst and foremost with Google constantly looking at Link Devaluation and more Penguin updates expected this year, I’m hoping that Google start to help webmasters out a little more by providing a tool that can quickly detect poor linking patterns and allow you to simply...

Social Media for Ranking

Top retailers will tell you that Social Media isn’t very good for generating traffic direct from the links that you put in your Twitter feeds, Facebook pages or Pinterest boards; but what it is good for is providing the big search engines with suggestions on your engagement with the social sphere.If...

Your Search Engine Profile

SEO (Optimising your site for search engines) is a balancing act and its becoming much clearer to more and more SEO professionals that this balancing act can be a very delicate one when looking at activities needed to help a webpage move up the rankings; and these activities go towards developing a...

Optimise your LinkedIn pages

Whether it’s your person page and you want the next great job offer, or it’s your company page, a well optimise page will do you a world of good.Think VisuallyUse bold images to provide a real world glimpse into you or your business.Think DigitallyWhatever you say, keep it brief. Remember that online,...

Lost rankings due to Hummingbird?

Impossible. Googles major overhaul of their algo that was recently announced, but unlike their previous Penguin and Panda updates, Hummingbird is not a penalty-based update (i.e. aimed at cleaning their SERPs from low-quality content), instead their changes is in response to the way that we are starting...