Whether it’s your person page and you want the next great job offer, or it’s your company page, a well optimise page will do you a world of good.Think VisuallyUse bold images to provide a real world glimpse into you or your business.Think DigitallyWhatever you say, keep it brief. Remember that online,...
Lost rankings due to Hummingbird?
Impossible. Googles major overhaul of their algo that was recently announced, but unlike their previous Penguin and Panda updates, Hummingbird is not a penalty-based update (i.e. aimed at cleaning their SERPs from low-quality content), instead their changes is in response to the way that we are starting...
What’s the Purpose of Business Development?
You have a business with a great marketing plan, an absolutely brilliant brand image, you’re growing brand equity, have a constant supply of successful campaigns going out, through social media channels you are increasing your Fans, Followers, Pins etc and engaging with your market. Are you booking...
TOP 5 Important Rules in Website Design
When it comes to designing your website, extra attention should be paid to every tiny detail to make sure it performs the best that it can do in serving its purpose. Here are five vitally important rules of thumb to observe to make sure your website performs well.
Rule 1: Do not use splash pages
A...
Advertise, Don't Spam
There is a really fine line between advertising and spam and unfortunately many business owners and new marketeers do not understand the difference between the two.
This is really important because while a clever, well designed and executed internet marketing campaign can help to attract new business...
The Ultimate Twitter Starters Guide
Setting up and getting started:
Choose a short username so that users can easily retweet your posts easily without running out of 140 characters
Ensure that you have completed your profile fully
Write a short description of yourself and your business
Include a link to your website in your description
You...
Pay By Results SEO (Risk and Reward)
I've done a lot of Search Engine Optimisation (SEO) for a lot of businesses in the past, but I rarely know the specific ins and outs of the business that I do the SEO for; I obviously understand the basics – I understand what they are selling and how they prefer to sell it, I understand the market they...
Link Building is NOT Dead!
I recently read a short blog post about how Link Build is supposed to be dead (in fact illegal!), but that Google's Eric Enge it's been suggested that "webmasters to change their thinking about how they build links", in fact it was suggested that "[webmasters] need to reverse their process and should...
