Freelance Marketing Consultant

It’s a myth in modern business that having a reputation for being “reliable” and being known for “getting the job done” makes you valuable a...

Had an interesting chat with an old colleague of mine the other day who came through the old school marketing ranks (to be fair, so did I), ...

Going off at a slight tangent this post, but at a recent networking event I became interested in the scalability of businesses and in partic...

The emissions scandal surrounding the battered car manufacturer, Volkswagen, will hit such heights that the brand will be unlikely to survi...

The life of a busy digital marketer is a varied one, and knowing where to put your marketing effort is an important factor, but where shoul...

In recent years the practice of arranging to create links to sites that link to yours has been frowned upon (especially by Google), but can ...

When Google entered the search engine market back in the 90’s they changed the game. Before Google all you needed to do was stuff your web...

OK, so your generating sales leads online, but it’s not working as well as you would have hoped! What’s going wrong? Well if you want you...

Why a magnet? By its very definition, a magnet is something that attracts objects – in this case we want to attract leads. There is a vas...

Improved Webmaster Communications First and foremost with Google constantly looking at Link Devaluation and more Penguin updates expected th...

SEO (Optimising your site for search engines) is a balancing act and its becoming much clearer to more and more SEO professionals that this ...

You have a business with a great marketing plan, an absolutely brilliant brand image, you’re growing brand equity, have a constant supply of...

I recently read a short blog post about how Link Build is supposed to be dead (in fact illegal!), but that Google's Eric Enge it's b...

Develop a basic Marketing Plan in only 8 hours with the 8 Hour Marketing Plan™ I first published my eight hour marketing plan in 2000 when ...

I just wanted to publish this really quick Marketing Plan template for you all. 1. Executive Summary Write 2-3 paragraphs that just explain ...

If you have ever spoken to a B2B businesses about their online lead generation you'll find some discrepancy about how much business they...

Testing the water with digital marketing is incredibly important; at some time all digital marketers face a project where something is not w...

Social media allows businesses both large and small to have a lot of impact and power, here are just a small number of things that you can...