Freelance Marketing Consultant

It’s a myth in modern business that having a reputation for being “reliable” and being known for “getting the job done” makes you valuable a...

Had an interesting chat with an old colleague of mine the other day who came through the old school marketing ranks (to be fair, so did I), ...

Going off at a slight tangent this post, but at a recent networking event I became interested in the scalability of businesses and in partic...

The emissions scandal surrounding the battered car manufacturer, Volkswagen, will hit such heights that the brand will be unlikely to survi...

The life of a busy digital marketer is a varied one, and knowing where to put your marketing effort is an important factor, but where shoul...

In the UK the local elections are happening this week, so it gives us an opportunity to take a leaf out of our MPs' books and raise the...

What type of site so you own or manage? Is it a Pretty Ordinary Trash Site (POTS) or a Pretty Amazing Natural Sites (PANS) site? Obvious...

If you are responsible for sales or lead generation then you will no doubt be familiar with the classic sales funnel. Traffic or Lead...

OK, so your generating sales leads online, but it’s not working as well as you would have hoped! What’s going wrong? Well if you want you...

Why a magnet? By its very definition, a magnet is something that attracts objects – in this case we want to attract leads. There is a vas...

Improved Webmaster Communications First and foremost with Google constantly looking at Link Devaluation and more Penguin updates expected th...

Whether it’s your person page and you want the next great job offer, or it’s your company page, a well optimise page will do you a world of ...

There is a really fine line between advertising and spam and unfortunately many business owners and new marketeers do not understand the dif...

I've managed many different website projects and now feel that it's time to show the 10 most common business website mistakes out t...

Develop a basic Marketing Plan in only 8 hours with the 8 Hour Marketing Plan™ I first published my eight hour marketing plan in 2000 when ...

I just wanted to publish this really quick Marketing Plan template for you all. 1. Executive Summary Write 2-3 paragraphs that just explain ...

We all want to attract visitors to our website, but more important that getting those visitors is the simple fact that once on your pages, y...

This is a little sneaky but it does the job! Ok so you love Klout, you need to improve your score, to do this you know you need to get peo...

Some simple tips for you to follow to help get more Twitter followers easily. Post great content that people love and are interested in.  ...

Christmas has always been a time for brands to shine, but it seems that the 2012 festive period is somewhat different! From last year ...