Freelance Marketing Consultant

The life of a busy digital marketer is a varied one, and knowing where to put your marketing effort is an important factor, but where shoul...

Web usability is all about taking a look at sites, pages and designs to better understand the customer journey - the reasons why visitors ar...

What type of site so you own or manage? Is it a Pretty Ordinary Trash Site (POTS) or a Pretty Amazing Natural Sites (PANS) site? Obvious...

There are a couple of things that websites MUST DO. Visitors MUST be able to understand instantly what products/services you provide.  Vi...

OK, so your generating sales leads online, but it’s not working as well as you would have hoped! What’s going wrong? Well if you want you...

Why a magnet? By its very definition, a magnet is something that attracts objects – in this case we want to attract leads. There is a vas...

When it comes to designing your website, extra attention should be paid to every tiny detail to make sure it performs the best that it can d...

Social Media is the internet success story, we all engage with it in some way shape or form, we love the social channels that we have signed...

Some things become old hat over time, one moment they have their day and they are good for you, the next, they are definitely bad for you an...

We all want to attract visitors to our website, but more important that getting those visitors is the simple fact that once on your pages, y...

I was recently reading an article on Huffington Post about a beggar in Oklahoma that makes $60,000 (approx £37,000) a year on the streets. ...

Most websites fail to convert visitors into buyers most of the time; this is particularly true of B2B sites where the sale might be more com...

It pretty much stands to reason that when a visitor lands on your website they will be more engaged with it if they can understand it! B...

I’m rather pleased with one of my latest promotion projects. Irwin Mitchell’s business employment team have launch a report off the back o...

If you're looking for tweets that work within the B2B environment then you have come to the right place; although these work just as w...

There are a number of basic things that you should show on your website in order to attract and convert the best number of visitors. Sho...

The old adage is true … People buy from People! Injecting personality into your website is one of the most effective ways to convey a hu...