If you have a significant Google AdWords account then
checking it on a regular basis to ensure that it’s performing at it’s optimum
can be a drain on resources; I've previously spend days at a time ensuring that
all keywords, ads ad landing pages are performing well together for particular
AdGroups...
Showing posts with label AdWords. Show all posts
Showing posts with label AdWords. Show all posts
PPC: bid for the right position
This tip isn't the most obvious for lots of Google AdWords users
so I thought I would pass it on as it could a) save you money, b) get you an
improved CTR and c) get an improved conversion rate.
Let me start my...
Optimising Your AdWord Ads
I’m not going to teach you to suck eggs, but let’s get some
basics out of the way.
You have the following to play with:
Headline – 25 characters
Description Line 1 – 35 characters
Description Line 2 – 35 characters
Display URL – 35 characters
Destination URL – 1024 characters
Headline
This...
Google AdWords Quality Score
Google uses an algorithm to decide an ads Quality Score, the
higher your Quality Score the more your ad will be shown and the cheaper each
click will be!
Whilst the exact working out of the scoring system is a big
Google secret we can confidently say that the main elements that decide the
Quality...
