Social media allows businesses both large and small to have
a lot of impact and power, here are just a small number of things that you can
do.
1. Q&A's
Social media has been developed to engage with your
potential customers and customers alike, but may businesses have no idea how to
do this easily. The best way is to hold
scheduled Q&A sessions – let your Followers and Fans alike ask you anything
they want about your business, products and services. You may even quickly discover problem areas or
new product ideas; this approach will also do wonders for your brand too.
2. Solve Problems
By doing regular searches for your brand name,
product/services or market sector you will quickly discover people who are
asking questions on Social Media platforms about things that you should be an
expert in.
Respond to them, answer their questions; don’t answer with your
sales hat on unless the question specifically warrant you suggesting your
companies services but try to answer with your customer services hat on.
In fact this approach goes beyond traditional customer
services and you’ll be seen as active within the wider community; this is huge
for your brand.
3. Promotions/Offers and Competitions
You will have lots of loyal Followers/Fans, and it’s nice if
you can reward then from time to time for being there for you. Give special offers, promote events, provide
competitions – anything to further your engagement with your market/community.
Give value and you’ll have a Fan for life!
4. Value added links
If you are a business that just provides links to your
homepage or your products and services pages then you are missing a huge trick;
provide links to useful resources/news items (whether on your site or not);
this will continue to add value to your brand and your wider community.
Work SMARTER, not harder!
