The life of a busy digital marketer is a varied one, and knowing where to put your marketing effort is an important factor, but where should you plan to put those efforts?
Everything is changing - and will continue to do so - remember that the only constant is change.
Technology, business models and consumer behaviours change in the blink of an eye; old tactics no longer work (or aren't as effective as they once were).
So as a digital marketer, what should you be considering for the year ahead?
In this article on LinkedIn, I've tried to capture some of the key elements that are important to Digital Marketing in 2015 - enjoy.
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