Just like our politicians, you too can build a professional online brand and profile for your business with some very simple tips; and changing the way your website portrays and promotes you could do wondered for your sales too!
The Personal Statement
Just like the political parties your business should employ a personal statement. Your personal statement and the way your present it on your web site is critical as this is one of the first ‘things’ that a visitor who doesn't know you very well will seek out (whether they are aware of it or not!), and it has the added benefit of helping them understand more about your business.
Your company's personal statement simply needs to be the top 2-3 things that you want your visitors to know about your business, they should show how you can help your prospects.
For example, you might want your visitors to be aware of your huge selection of products, the fact that you are an award winner, your customer service stats, your low prices etc – whatever it is that you think your market will go wild over and that you can satisfy.
Once you've decided on what your business personal statement should be you need to ensure that it is easily and quickly seen on your site. Are these 2-3 statements obvious on your site? Are they mentioned at all or hidden in your navigation?
Put them to your homepage and make them easily viable throughout your site.
You only need to take a quick look at any of the political parties web sites to see what views, experience and values their leader has.
You can find out about their history, achievements, what they stand for and how they believe that they can personally help you.
Does your site portray its top Directors in the same way? Is it easy to find out about them, what skills, experience and background they have, and what they think that they can do for your prospects?
If you don’t talk about the top people in your business then you are missing a trick; research constantly shows that the “About Us” pages are usually one of the top pages that prospects visit on your site and these pages can help sell yourself and your business if done correctly.
Say what you want about our political system, the parties and politicians, they do know how to promote themselves and how to get us following them and believing in them, and by following these simple tips you will be able to better promote your site and make you more appealing to your prospects.
Your Professional Profile
You only need to take a quick look at any of the political parties web sites to see what views, experience and values their leader has.
You can find out about their history, achievements, what they stand for and how they believe that they can personally help you.
Does your site portray its top Directors in the same way? Is it easy to find out about them, what skills, experience and background they have, and what they think that they can do for your prospects?
If you don’t talk about the top people in your business then you are missing a trick; research constantly shows that the “About Us” pages are usually one of the top pages that prospects visit on your site and these pages can help sell yourself and your business if done correctly.
Say what you want about our political system, the parties and politicians, they do know how to promote themselves and how to get us following them and believing in them, and by following these simple tips you will be able to better promote your site and make you more appealing to your prospects.
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