Many businesses, including some top international companies, have fallen foul of Google Webmaster Guidelines and have been penalised by being removed from Google index.
Google has developed sophisticated algorithms to look out for websites and website owners that look like they are attempting game or beat Google at their own game. You can’t win.
Here are a couple of tips to ensure that it doesn't happen to you.
Keyword stuffing
OK, so you have worked out what keywords will bring visitors to your website; once you have this knowledge the temptation is to stuff these keywords all over your pages!
This is a definite violation of Google Guidelines and will result in getting you delisted from their index. Write your pages as if you were talking to someone about that product or service, use your keyword, but use then sparingly.
Automated comments
It doesn't take long searching the internet to find companies that are willing to sell you software that will enable you to leave comments automatically on blogs and forums – this can’t go wrong can it as we all know that Google loves to see links to your website.
Actually Google employs some very clever software that detects instances of when you attempt to leave lots of comments on blogs and forums, leaving lots of comments simply isn't natural behaviour. It’s fine to find forums and blogs that are related to your business and leave comments on them (in moderation), but do so with the understanding that your comments need to help a wider community, you need to add value to these sites, not just expect a link back to your site.
Paid links
Lots of high profile websites offer to sell links to other sites to help their ranking, and it can be very tempting to use these services as a quick win for ranking.
Google knows the sites that sell links and will penalise sites that they link to, also many of these site will again be unrelated to yours and so Google will see these links as unnatural (i.e. these sites wouldn't naturally link to yours).
Generic Directories
There are lots of internet directories that offer (either paid or free) to provide a link back to your website. As many of these directories are just pages of links to websites then Google again sees these as unnatural linkage and if you are found to have listings in lots of these directories then they are likely to take actions against your site.
Linking from directories that are dedicated to your market or location are better, as are using well known household name directories. These can be a useful way to gain traffic, but don’t reply on this tactic for ranking purposes.
Cloaking or Hidden Content
This is a technique that attempts to hide content from website visitors but is instead made available only for to search engines to see; again Google is now really clever at spotting these techniques.
All content should be available to your visitors, it should be informative; it should make sense and read well.
Doorway Pages
This isn't a technique that is used much today, but Doorway pages are pages that are again just written just for search engines and typically have content on them that is not able to be seen by website visitors. They are used to try to build a large amount of authority into a single page; these pages then automatically take visitors off to a completely different website.
Again, they tend to be stuffed with keywords, but once again it’s a technique that Google are very good at sniffing out.
In Summary
There isn't any way that you can beat Google and fool it into giving you better search engines rankings that your site deserve – always write pages with your visitor in mind.
Good quality, well written site will always (in time) rank better than poorly written, low quality ones.
This is a technique that attempts to hide content from website visitors but is instead made available only for to search engines to see; again Google is now really clever at spotting these techniques.
All content should be available to your visitors, it should be informative; it should make sense and read well.
Doorway Pages
This isn't a technique that is used much today, but Doorway pages are pages that are again just written just for search engines and typically have content on them that is not able to be seen by website visitors. They are used to try to build a large amount of authority into a single page; these pages then automatically take visitors off to a completely different website.
Again, they tend to be stuffed with keywords, but once again it’s a technique that Google are very good at sniffing out.
In Summary
There isn't any way that you can beat Google and fool it into giving you better search engines rankings that your site deserve – always write pages with your visitor in mind.
Good quality, well written site will always (in time) rank better than poorly written, low quality ones.
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