Don’t forget your keywords in your Social Media

Most webmasters and (hopefully) all internet marketers know the importance of properly understanding keywords for website ranking, but that nugget of knowledge seems to be forgotten when thinking about and posting on social media channels.

But the keywords are king rule is as equally important in social media, and this is why.

At the moment Google views everything online as if it was a website – in fact in essence that’s all your social channels are.

Take your Twitter account for example – it’s just a page (albeit a long one) of content, same for your Google+, LinkedIn, YouTube and Pinterest accounts etc.

So if Google does see your social streams as a web page element, doesn't it make sense that these also contain your best keywords - just as your web pages do!

So when you post, think carefully about what you want to say and craft them carefully to get your valuable keywords in.

This will ensure that in search these could be more easily picked up by search engines, but also your brilliantly crafted accounts start to show your authority, which will be passed to your website and web pages when you link back to them.

AND like your web pages, please don’t add posts purely to spam your keywords, Google is wise to this trick just as it is with websites and it could lead to a social penalty!