Five Tips to Search Engine Success

Tip 1 – You can’t outsmart Google

It’s a fact that if you try to beat Google by trying the latest way to force your pages into the top of the rankings then you will get found out!  Site owners that were spanked by Google's most recent updates (Penguin or Panda), will testify to the fact that you have to bide your time.

A spammy approach to gaining good ranking will hurt you and your business in the long run.  There is no automated way to the top, no quick win – only and effort will get you there.

Tip 2 – Normal business rules apply

If you owned a ‘bricks and motor’ store then I'm guessing that you wouldn't expect to attract customers for free; the internet is exactly the same, it isn't free nor easy to attract visitors to a website.

Invest time and effort and you’ll do well.

Tip 3 – ensure your site has a good infrastructure

It stands to reason that your site won’t survive for long if it had a poor design.  To get ranked well you need a fast loading site filled with pages with great content and pages that link to all the other pages within your site (needed so that search engines spiders know where all your pages are.)

If you're serious about your website, don't use the cheapest web host or designer. Slow poorly designed pages can influence the rankings of your web pages.

Tip 4 – Take Control

Stop searching for gurus or secret tricks that promise to make your site number one in Google (or any other search engine for that matter), they don’t exist.

Work with a search engine marketing professional, ideally someone who understands business and how search engines work.

With their assistance discover what your unique selling proposition is

Identify your audience and make a plan.

Create a great website with valuable content (if visitors like your site word will get out)

Advertise your site (use SEO, paid advertising, even traditional advertising to promote it)

Step 5 -  Act Now

There is always something is your business that’s more important that promoting your website (or so you think), talk to someone today (talk to me) about improving your search engine rankings.

SEO is not necessarily about getting backlinks. It's also not necessarily about getting high rankings on Google. It is about getting sales. It is about improving your business.