Love it or hate it Klout is here to stay; whether it still exists
years from now as Klout or whether some genius manages to work out how to
calculate the power of your social media exploits; a way of monitoring how the hard
work that you’re putting into your social media activity is definitely needed.
Klout isn’t perfect, and I’ve set up some very easy tests
that show that a Klout account can be manipulated to show fairly impressive
growth in the topics that you want to be known as an expert for.
Klout (and services like it) also go to help people like
myself who are highly competitive and need to feel that they are constantly improving
their online marketing.
I guess the big change (and benefits) will come when search
engines (and I’m really talking about Google) merge your Social Media Score in
with its own algorithm to help improve ranking, then I’m sure we’ll see more businesses
improving the quality of their social interactions.
Klout (www.klout.com)
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