By their very nature, website visitors are impatient people. If they have to work to understand your web pages (navigation or content), then they will go away to find an easier site than yours. Your competitors!
Many websites that I get to look at or look after contain some very technical language that is very difficult to understand for the seasoned professionals never-mind the average web surfer. Some webmasters also like long and complicated sentences.
Long and complicated sentences are not a sign of intelligence, it doesn't suggest to your readers that you know about the topic or more educated than them, it just shows that you really don't care about the readers.
Here are some very simple tips to help you.
- Write short sentences on your pages
- Use paragraphs
- Use headings and sub headings to structure the content logically
- Use bullet points
- Avoid using complicated words. Don't say
"Dulcet" when you mean sweet or sugary!
- Use relevant images on your pages
Follow these simple rules and your website visitors will flock to your pages and engage more with your brand/business.
